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Coke asks consumers to generate art with new AI platform | Marketing Dive

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
Published March 21, 2023 Chris Kelly

Coca-Cola unveiled an artificial intelligence (AI) platform that is the first of its kind to combine OpenAI’s GPT-4 and DALL-E technologies, per a company blog post. “Create Real Magic” was developed through a partnership between OpenAI and Bain & Company.

http://www.marketingdive.com/news/coca-cola-coke-generative-ai-marketing-art/645465/
 

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